What's currently working for the most successful agencies out there

Based on analysis of 20+ agencies currently monetising AI search services

Three Proven Pricing Models

1. Integrated Retainer

Add AI search to existing SEO packages. Typical uplift: 15-40% increase. Works best for established client relationships.

Gradual integration strategy:

• Months 1-2: Include AI search insights in existing reports at no extra cost (20-50 prompts)
• Month 3: Propose dedicated AI search section (+15% retainer increase)
• Month 6: Full AI search optimisation (+25-30% retainer increase)

This approach lets you demonstrate value before asking for budget increases, and positions AI search as a natural evolution rather than a new sell.

2. Standalone Service

Dedicated AI search retainer, separate from other services. Clearer ROI attribution and premium positioning.

• Basic: €200-400/month
• Starter: €600-1,000/month
• Professional: €1,500-3,000/month
• Enterprise: €3,000+/month